7-Day Funnel Launch Checklist

Today’s goal. Get crystal clear on who your funnel is for and what it helps them achieve. A funnel for “everyone” converts no one.

• Pick one specific audience. Write it as “I help [who]…”. “Busy parents starting a side business” beats “people who want money.”
• List their top 3 problems. Use their own words: scan Reddit, Facebook groups, YouTube comments and Amazon reviews in your niche.
• Choose ONE problem to solve first. Pick the one that is urgent, painful, and that you can help with quickly.
• Decide what you’ll sell. Your own product (course, coaching, template, service) or an affiliate product you genuinely trust.
• Write your one-sentence promise. “I help [audience] get [result] without [pain] in [timeframe].”
• Pick your lead magnet idea. A quick win connected to your offer: a checklist, cheat sheet, template, mini-video or swipe file. Need ideas? Try the Lead Magnet Idea Generator.

You’re done when you can say your promise out loud in under 10 seconds, and a stranger instantly gets who it’s for.

Today’s goal. Get your workspace ready so building on Days 3 to 6 is fast and friction-free.

• Create your free Systeme.io account. Sign up here; you can start on the free plan and upgrade later. Not sure which plan? Use the Plan Finder.
• Fill in your profile and sender details. Add your name, a reply-to email you actually check, and a business address (anti-spam laws require it in email footers).
• Authenticate your sending domain (recommended). Sending from you@yourbrand.com and adding the DNS records from your email settings helps your emails reach the inbox. Verify your records with the Domain & Email Setup Checker.
• Connect a custom domain (optional). yourbrand.com looks more trustworthy in ads and emails than a default subdomain. The same checker confirms the connection.
• Connect a payment processor. If you’ll sell your own product, connect Stripe and/or PayPal in your payment settings.
• Prepare your legal pages. Privacy policy, terms, and an affiliate disclosure if you promote affiliate products. Link them in your page footers.

You’re done when you can log in, your sender details are set, and payments are connected (if you need them).

Today’s goal. Build a free gift so useful that people happily trade their email address for it.

• Choose a fast-to-consume format. Checklists, cheat sheets and templates work well because the value is obvious at a glance.
• Write a specific, benefit-driven title. “The 10-Minute Meal Prep Checklist” beats “Healthy Eating Tips.”
• Outline 5 to 10 key points. Deliver one clear quick win. Cut anything that doesn’t serve that win.
• Design it in Canva or Google Docs. Use your brand kit. Clean and readable beats fancy.
• Add a next step inside the gift. Mention your offer, or tell readers to watch their inbox for your next email.
• Export and host it. Save as PDF, upload it somewhere you can link to (your Systeme.io account, Google Drive or Dropbox) and copy the download link.

You’re done when you have a finished PDF and a download link that works in a private browser window.

Today’s goal. Create the page that turns visitors into subscribers, plus a thank-you page that delivers the gift.

• Create a new funnel. In Systeme.io, create a funnel with a goal such as “Build audience” and start from a squeeze-page template. See how to create a funnel in Systeme.io.
• Write a clear headline. Formula: “Get [result] without [pain]: free [format].”
• Add 3 benefit bullets. Describe outcomes they’ll get, not features of the PDF.
• Keep the form short. Email only (or first name + email). Every extra field lowers conversions.
• Write a strong button. “Send Me the Checklist” beats “Submit.”
• Build the thank-you page. Confirm it worked, add a download button, and tell them which email to expect next.
• Check it on mobile. Most social traffic is on phones. Preview and fix font sizes, spacing and button size.

You’re done when you can submit the form yourself and land on the thank-you page with a working download.

Today’s goal. Turn new subscribers into warm leads with a short, automated email sequence.

• Email 1 · Immediately: deliver the gift. Download link, one quick win, and what’s coming next.
• Email 2 · Day 1: your story. Why you care about this problem. Build a real connection.
• Email 3 · Day 2: pure value. A tip, a common mistake to avoid, or a mini case study.
• Email 4 · Day 3: introduce the offer. Show how it solves the bigger problem. One clear link.
• Email 5 · Day 5: objections & last call. Answer the top 2 or 3 doubts and remind them of the result.
• Set up the automation. Put the emails in a campaign, then add an automation rule: when someone subscribes on your opt-in page, tag them and add them to the campaign. See how to set up email automation in Systeme.io.
• Send yourself a test. Check links, subject lines, preview text, and how it reads on your phone.

You’re done when a test sign-up receives Email 1 automatically within a few minutes.

Today’s goal. Connect the money step, then make sure every link, email and payment works before a single visitor arrives.

• Add your sales step. A sales page + order form for your own product, or a short bridge page with your affiliate link.
• Cover the sales page essentials. Headline, problem, solution, what’s included, proof, price, guarantee, FAQ and a clear call to action.
• Add an order bump or upsell (optional). A small, relevant add-on at checkout can raise your average order value.
• Run a full test as a customer. Opt in with a fresh email, receive the emails, click through, and make a test purchase (then refund it).
• Check every link and button. Especially download links, affiliate links and the legal links in your footer.
• Check the spam folder. If emails land in spam, review your sender-domain setup and tone down “salesy” subject lines.

You’re done when a stranger could go from first click to purchase without asking you a single question.

Today’s goal. Put your funnel in front of real people and start collecting real data.

• Share it with your warm audience. Friends, existing followers, your personal profiles. Ask for feedback, not just sign-ups.
• Post in 2 or 3 relevant communities. Facebook groups, Reddit, forums. Follow the rules, lead with value, and link only where allowed.
• Publish 3 pieces of content that point to your gift. Short videos, posts or threads that each solve a mini problem and end with “grab the free checklist.”
• Start a small paid test (optional). A modest daily budget, one audience, 2 or 3 ad creatives. Give it 3 to 5 days before judging.
• Set up tracking. Add your ad pixel to your funnel pages, tag every link with the UTM Link Builder, and write down your key numbers every day.
• Schedule your first review. Block 30 minutes in your calendar 7 days from now for a “funnel review.”

You’re done when your first real visitor (not you!) has opted in. Celebrate: you’ve launched.